Beauty Industry

Interactive booth showcases trends in cosmetics, personal care

Who’s the fair-est beauty of them all? L’Oréal Paris has set up shop at the Minnesota State Fair with The Color Space, an interactive beauty pavilion, from now through Sept. 1. The 5,000 sq.-foot station is showcasing the latest trends and products for the season.

Upon entry into the red-carpeted pavilion, Color Space visitors are immediately transported from the raucous fairgrounds to an oasis of beauty, says the company. The pavilion features skin care consultations, makeovers, manicures, samples, insider tips and more.

The Color Space will also sell the limited edition L’Oréal Paris Color of Hope Cosmetics Bag for a cause. With the purchase of each item, the company will donate 20% of the retail price ($5) to the Ovarian Cancer Research Fund (OCRF).

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